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Made in Charlotte for people who sell real things
Larina is made by Danabak, a digital agency in Charlotte, North Carolina. We have built and run online stores for rug galleries and dealers for years, and Larina is the photo studio those stores kept asking us for.
About
The site was never the problem
We would build a shop a dealer was proud of, and two weeks later the catalogue would be half empty. Not because the products were not there, but because photographing them was a job nobody had time for and nobody could afford to outsource.
A rug dealer with two hundred pieces in a warehouse cannot book a photographer two hundred times. So the good rugs stay in the back and the phone photos go online.
Part of Danabak, based in Charlotte, NC
Four rules we build against
The product is not negotiable
Change the room, the floor, the light, the props. Never the piece. A photo that improves the product is a return waiting to happen, and it costs the seller their reputation, not ours.
Finished, not almost finished
A folder of images is not the job. The job ends when the product page is live with the right photos in the right order and a description under them.
Priced per photo, never per seat
Plans are counted in photos. Unused credits roll over, a photo that fails our check is not charged, and the first photo is free without an account.
Made for the awkward categories
Rugs, jewelry and decor are the three hardest things to photograph and the three most photo-dependent things to sell. That is deliberate.
The results on this site were made by Larina; the source photos beside them are real photographs.
Including the rug in the hero, the ring on the hand and the vase on the shelf. If the output was not good enough to sell the product itself, it would not be good enough to sell yours.
Your photoLarina↔
The people and the place
Iman Baktash
Iman founded Danabak in Charlotte and has spent more than eight years in the rug and carpet trade. He also founded RugIndustry, where he writes about rug history and the market, and he is building All Oriental Rugs, a marketplace for the U.S. rug trade.
Of Persian heritage, he draws on a lifetime of understanding of weaving traditions. It is why Larina is strict about one thing: the rug in the picture is the rug you sell.
One team, several ways to sell rugs online
Larina is one of the connected Danabak platforms for the rug trade. Each one handles a different part of selling rugs online.
Danabak
Digital marketing, web design and SEO for rug galleries and dealers, from our Charlotte office.
RugIndustry
News, history and market analysis for the rug trade, and a place for rug businesses to be seen.
All Oriental Rugs
A marketplace for the U.S. rug trade, where dealers list their rugs for shoppers across the country.
Danabak Leads
Introductions to interior designers who are looking for rugs for their projects.
Online stores built by the same team include Surena Rugs, Charlotte Rug Gallery and Magic Rugs. See the whole Danabak rug business ecosystem →
Where we work
Tell us what you are trying to photograph
We answer every message, and the difficult cases are the interesting ones.